AI Call Handling & Quote System
Case StudiesElectrical Contractor
Electrical Contractor
Hamilton

AI Call Handling & Quote System

Owner-Operator Electrician

After 90 Days

100%
Calls Answered
+$22,300/mo
Revenue
+68
Extra Jobs
01

Client Context

A small electrical contracting business run by an owner-operator with 2 apprentices. They handle residential and light commercial work across the region.

Owner-operator, 2 apprentices
02

The Problem

Missed Calls = Lost Jobs

The owner was missing 60-70% of calls while on job sites (can't answer with hands full of tools and equipment). Each missed call was a potential $300-2,500 job.

With 20-25 missed calls per week, he estimated losing $24,000-50,000+ in monthly work.

After-Hours Emergency Calls

Customers with urgent issues (power out, dangerous faults) calling after 5pm couldn't reach anyone.

They'd move on to the next electrician who answered.

Quote Follow-Up Failure

The owner would verbally quote jobs over the phone but forget to send written quotes. Customers would say "let me think about it" and he'd never follow up.

Losing easy conversions from warm leads.

No Qualification System

The owner would travel 30-40 minutes for small jobs that weren't worth the drive time, or show up to jobs that needed permits he hadn't arranged.

Wasted time and fuel on unprofitable trips.

Appointment No-Shows

15-20% of booked appointments resulted in no-shows with no courtesy call.

Wasting travel time and leaving gaps in the schedule.
03

AI Call Handling & Quote System

We implemented an AI Call Handling & Quote System that captures every call and automates the entire job booking process.

Features Included

  • AI voice agent answering all calls (24/7)
  • Initial job qualification and triage (emergency vs. scheduled work)
  • Verbal quote delivery for standard jobs (based on set pricing)
  • Automated SMS quote confirmation and follow-up
  • Appointment booking with automated reminders
  • After-hours emergency routing to mobile for urgent work
04

How It Was Executed

Week-by-week breakdown of the implementation process.

Week 1

Service Mapping & Pricing

  • Documented most common jobs and standard pricing:
  • Light installation: $150-280
  • Power point installation: $180-250
  • Switchboard upgrade: $1,200-2,200
  • Full house rewire: Quote required (site visit)
  • Emergency callout: $195 base + hourly
  • Created qualification questions to determine job complexity
  • Set up decision tree for quote-able jobs vs. site visit required
Week 2

AI Voice Training

  • Trained AI on electrical terminology and common customer questions
  • Programmed responses to safety questions ("Is this dangerous?")
  • Set up emergency triage:
  • Sparks/smoke/burning smell = immediate escalation
  • Power out = same-day booking
  • New installation = scheduled within 3-5 days
  • Created natural conversation flow that builds trust
Week 3

Quote & Booking System

  • Set up automated SMS quote delivery after call ends
  • Created quote template with job description, price range, what's included
  • Integrated with Google Calendar for booking
  • Built SMS reminder sequence (48 hours + 2 hours before appointment)
  • Set up follow-up for quotes: Day 2 "Any questions?", Day 5 "Ready to book?"
Week 4

Launch & Fine-Tuning

  • Went live with all incoming calls routed to AI
  • Monitored transcripts daily via dashboard
  • Adjusted pricing scripts based on actual job complexity
  • Fine-tuned emergency vs. non-emergency routing
05

Results After 90 Days

100%
Calls Answered
Zero missed calls, even while up a ladder or in a roof cavity
+68
Additional Jobs Booked
Previously missed calls now converted to work
+$22,300
Additional Monthly Revenue
Captured work that was previously going to competitors
Improved
Emergency Response
Genuine emergencies flagged immediately for proper prioritization
-85%
Reduction in "Too Small" Jobs
AI qualified jobs, only traveled for worthwhile work
-73%
Reduction in No-Shows
Automated SMS reminders kept customers accountable
+54%
Quote Follow-Up Conversion
Automated check-ins converted "thinking about it" to "yes"
20+ hrs
Monthly Time Saved
No more playing phone tag or writing up quotes

Additional Benefits

  • Weekend and after-hours bookings: System captured 18 jobs that came in outside business hours (Friday evening, weekends)
  • Professional image: Customers impressed that calls were answered promptly and quotes arrived by SMS within minutes
  • Better schedule management: Could see the week ahead and plan material ordering efficiently
"I was skeptical about a robot answering my phone, but mate, this thing is brilliant. It understands electrical work better than some apprentices I've had! Now when someone calls about a power point, it quotes them on the spot, books them in, and sends them a text. I just show up and do the work. We've booked more jobs in 3 months than the entire previous year."
Owner
Electrical Contractor
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