A small electrical contracting business run by an owner-operator with 2 apprentices. They handle residential and light commercial work across the region.
After 90 Days
Zero missed calls, even while up a ladder or in a roof cavity
Previously missed calls now converted to work
Captured work that was previously going to competitors
Genuine emergencies flagged immediately for proper prioritisation
AI qualified jobs so the owner only travelled for worthwhile work
Automated SMS reminders kept customers accountable
Automated check-ins converted "thinking about it" to "yes"
No more playing phone tag or writing up quotes
Additional outcomes
- Weekend and after-hours bookings: System captured 18 jobs that came in outside business hours (Friday evening, weekends)
- Professional image: Customers impressed that calls were answered promptly and quotes arrived by SMS within minutes
- Better schedule management: Could see the week ahead and plan material ordering efficiently
Missed Calls = Lost Jobs
The owner missed 60-70% of calls while on job sites. Can't answer the phone with your hands full of tools. Each missed call was a potential $300-2,500 job.
With 20-25 missed calls per week, he estimated losing $24,000-50,000+ in monthly work.
After-Hours Emergency Calls
Customers with urgent issues like power outages or dangerous faults calling after 5pm couldn't reach anyone.
They'd move on to the next electrician who answered.
Quote Follow-Up Failure
The owner would verbally quote jobs over the phone but forget to send written quotes. Customers would say "let me think about it" and he'd never follow up.
Losing easy conversions from warm leads.
No Qualification System
The owner would travel 30-40 minutes for small jobs that weren't worth the drive, or show up to jobs that needed permits he hadn't arranged.
Wasted time and fuel on unprofitable trips.
Appointment No-Shows
15-20% of booked appointments resulted in no-shows with no courtesy call.
Wasted travel time and gaps in the schedule.
We built an AI phone system that captures every call and handles the full job booking process, from qualification to quoting to scheduling.
Service Mapping & Pricing
- Documented the most common jobs and standard pricing:
- Light installation: $150-280
- Power point installation: $180-250
- Switchboard upgrade: $1,200-2,200
- Full house rewire: Quote required (site visit)
- Emergency callout: $195 base plus hourly
- Created qualification questions to determine job complexity
- Set up decision tree for quote-able jobs vs site-visit-required
AI Voice Training
- Trained AI on electrical terminology and common customer questions
- Programmed responses to safety questions ("Is this dangerous?")
- Set up emergency triage:
- Sparks, smoke, or burning smell = immediate escalation
- Power out = same-day booking
- New installation = scheduled within 3-5 days
- Created natural conversation flow that builds trust
Quote & Booking System
- Set up automated SMS quote delivery after call ends
- Created quote template with job description, price range, and what's included
- Integrated with Google Calendar for booking
- Built SMS reminder sequence (48 hours and 2 hours before appointment)
- Set up follow-up for quotes: Day 2 "Any questions?", Day 5 "Ready to book?"
Launch & Fine-Tuning
- Went live with all incoming calls routed to AI
- Monitored transcripts daily via dashboard
- Adjusted pricing scripts based on actual job complexity
- Fine-tuned emergency vs non-emergency routing
“I was skeptical about a robot answering my phone, but mate, this thing is brilliant. It understands electrical work better than some apprentices I've had. Now when someone calls about a power point, it quotes them on the spot, books them in, and sends them a text. I just show up and do the work. We've booked more jobs in 3 months than the entire previous year.”